Brand Manager - Mobile Games - London

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Job Reference: BBBH3127
Job Type: Permanent
Sector: Marketing/PR
Location: London
Salary: 28000.00 - 40000.00 per annum

This leading developer is looking for an experienced mobile Brand Manager, to help champion the brand management and marketing of all its live projects. The right candidate will drive the development of marketing strategies for mobile games, product positioning and branding as well as monitoring their deployment on a daily basis. This person will report to the Marketing Coordinator and Marketing Director.

RESPONSIBILITIES

Creative Input and Management

  • Plan and analyse content to inform, entertain and expand our reach on Social Media, advertising and other digital marketing campaigns (TV, Trailers, Digital Media, Promotions & Events, Packaging and other printed materials…)
  • Support Marketing Director to deliver best in class creative executions
  • Monitor assets’ delivery and their brand consistency with Coordinators
  • Work with marketing artist(s) to create assets relevant to campaigns, provided to operational marketing, PR and other internal & external groups
  • Master brand guidelines to ensure consistency in all deliveries
  • Manage tactics and propose objectives and strategies for product launches & updates
  • Work with multiple stakeholders to optimize plans, deliver gate documents, answer HQ requests
  • In specific, work closely with Design & Live Operations team to influence exciting content updates for our targets
  • Management of the corporate brand communication


Market Research

  • Conduct competitive analysis, and post mortem reporting on plan execution and ASO activities
  • Embody best practices, keeping a keen eye on campaigns from competitors and industry trends
  • Perform data analysis and synthesize data, market trends and user feedback to build insightful product features
  • Monitor games positioning in the marketplace.
  • Support for Performance Marketing


SKILLS/EXPERIENCE

  • Previous commercial experience in F2P or a mobile gaming studio
  • Bachelor’s degree in Marketing or equivalent
  • Experience with App Store Optimisation and User Acquisition in mobile
  • Keen interest in gaming, with over 4 years of knowledge within the marketing sphere especially focused on coordination of consumers, brand, social media and product management
  • Native level fluency in English (spoken and written) with Great verbal and written communication skills, with excellent copywriting, grammar and attention to detail.
  • Contribute to a positive work environment and a healthy team culture
  • Be a creative and innovative thinker with the ability to deliver on new ideas


Please apply to our retained recruiter, David Smith of Interactive.

Global Games Executive Search | Diversity Specialist | Building World Class Teams

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